Etude House was initially established at 1985. They opened they 100th store at 2007 and opened their 100th global store (Thailand, Central Hatiyai). Etude is a cosmetic brand that believes makeup should be playful and not routine. So our products are developed to reflect four basic concepts: high quality, affordability, lovely design and a diverse color range.
Etude loves to promote fun make-up play for all girls around the world to be sweet (Etude House, 2015). As a globally top make-up brand shop, Etude House always provides sensual and trendy items to customers. And the Etude shops, decorated with European style interior and lovely pink color, are very popular shopping places for customers, especially young women. Their main items are skin care products, make up products, body care products and perfumes (KoreaGrandSale, 2015).